
Beloved by Lindberg
Loved
Forever
Featured: LovisaLab-grown diamond rings from a family business in Stockholm, at a price that lets far more people say yes.
Some gifts are meant to last a lifetime.
For a long time, a diamond was out of reach for most people, because everything around it was arranged to keep it expensive.
Lab-grown diamonds changed that: same carbon, same hardness, same light. We make each ring only once it has been chosen, so there is no warehouse and no unsold stock to pay for. What's left is the ring itself.
We are a small family business in Stockholm, and every ring carries our own maker's mark, BL.
Same diamond, honest price
Lab-grown diamonds are real diamonds. You pay for the ring, not for the story built around it.
Made only for you
Nothing is made until you choose it: no warehouse, no unsold stock. Allow 6–8 weeks for your ring to be crafted.
You reach us
A family business, not a call centre. Not sure of the size? Just ask us.
How it works
You choose your design, metal and stone
We confirm the details and price with you
Your piece is crafted and hallmarked
Every piece passes through our hands in Stockholm before it reaches you: inspected, photographed and packed in a gift box
Payment and returns
Payment is taken in full when you order, and production begins once we have confirmed the details with you. If your piece cannot be made as agreed, you are refunded in full. Rings from our collection can be returned within 14 days of delivery under our right of withdrawal. Read more in our Right of Withdrawal and Returns.
Find the ring that feels like yours
Tell us what matters to you. Our AI-powered adviser considers the rings currently available and presents three thoughtful matches.
Answers are given by an AI assistant.

Your ring begins with you
Nothing waits in a warehouse. Once your order is confirmed, your ring is crafted in your size, in 18K gold or platinum, by the skilled hands of our manufacturing partner. Allow 6–8 weeks. Before it reaches you, we check it and send it from Stockholm.
Not sure of your size?Lab-grown — the same diamond, grown in weeks
All of our diamonds are lab-grown. A lab-grown diamond is chemically, physically and optically identical to a mined one — the same material, the same hardness, the same brilliance. The difference is how it comes to be: the stone is grown over a few weeks using CVD or HPHT technology instead of being mined.
Our quality
We select lab-grown diamonds in colour D–F and clarity VS or higher. D–F is the colourless top of the colour scale, and at VS clarity any inclusions are so small they can only be seen under 10× magnification, never with the naked eye. In everyday wear, our diamonds look just as clear and bright as those at the very top of the scale. You pay for the beauty you can see, not for differences only a microscope can reveal.
Colour: D–F Colourless ← our standard · G–J Near colourless · K–M Faint colour
Clarity: FL / IF Flawless · VVS1 / VVS2 Very, very slightly included · VS1 / VS2 Very slightly included, visible only under magnification ← our standard · SI1 / SI2 Slightly included, sometimes visible to the naked eye · I1–I3 Included, visible to the naked eye
About the certificate
Every diamond of 0.5 ct and above comes with a certificate from IGI (International Gemological Institute), one of the world's leading independent gem laboratories. The certificate confirms that the diamond is lab-grown and states its carat weight, colour and clarity, and it can be verified online at igi.org. The exact grades of each diamond are stated on its certificate.
Smaller diamonds under 0.5 ct are not individually certified. For stones this small, the cost of a laboratory certificate can exceed the value of the diamond itself, so certifying them is not standard in the industry. They are of the same lab-grown quality and are checked by us before your piece leaves Stockholm.
- Gold / Platinum
- Gold and platinum
- IGI*
- Independent certificate
- *On all diamonds from 0.5 ct
- 6–8 w
- Made to order
- Hallmarked BL
- Maker's mark registered with Swedac